Gogo’s ambitions were threefold: it wanted to update the design of the gyms; offer new services to current members; and attract new members with new training concepts.

Life Fitness was able to supply the equipment it needed, and to offer ideas and support across every detail.

“We wanted to create a WOW effect for the customers as they walk in and we got very good ideas from Life Fitness. They were really helpful with us and they really understood our idea,” said Vuokko Kronqvist, one of Gogo’s fitness coordinators.

But a powerful aesthetic isn’t everything, and to keep members coming back, Gogo wanted to create a strong community through small group training. A new concept in 30-minute high-intensity classes was born.

Run-Ride-Row combines high-tech rowing machines, Integrity treadmills with SE3HD consoles and ICG bikes. “This mixture of products allowed us to create an amazing group workout experience that caters for varying ages, demographics, and fitness levels” explains Marvin Burton, Customer Experience & Training Specialist of Life Fitness.
Users can monitor their individual progress both within the class and over time on state-of-the-art consoles.