We care about each other and our customers. We pick each other up when we fall.

We believe that a safe, happy and healthy workplace fuels our success and performance.

We love what we do and care deeply about doing great work for our customers. We work collaboratively to achieve shared goals, while respecting each other’s different experiences.

We believe that our culture is special, and we unapologetically protect it.
 

We create the best products, services and experiences for our customers.

Innovation is everyone’s responsibility. We are empowered to be curious, courageous and question the status quo.

Listening inspires innovation. We co-create with our customers to understand their challenges and their opportunities. We learn directly from exercisers around the world. Their voices fuel our ideas.

We are ready to adapt.

Words like shift, adjust, pilot, simplify and improve are positive descriptors in our organization. Continuous improvement is part of everyone’s job description.

We take initiative in finding the right alternatives or new solutions to meet changing business needs. We rely on our flexibility to better serve our customers and lead the industry.